Sales & Marketing

About Introduction to Online Marketing

Online marketing provides a solution to create a global audience for your product and/or services. The importance of online marketing is growing as billions get on to the internet to interact and transact. Digital media influences the way your consumers make purchasing decisions; enables business around the clock and overcomes barriers of distance, providing convenience and choice to your customer.

Best Suited

Fresh graduates, Business owners, Web Designers, Web Marketers, Professionals in their early career, Marketing Professionals

Benefits

  • Understand the digital media, its power and potential
  • Discover and internalize online marketing tools, tactics and jargon
  • Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing
  • Gain the context to take business decisions involving the digital media and online marketing
  • Get ready to deep dive into advanced online marketing topics

About Online Marketing Fundamentals

Online marketing Fundamentals program provides a solution to create a global audience for your product and/or services. The importance of online marketing is growing as billions get on to the internet to interact and transact. Digital media influences the way your consumers make purchasing decisions; enables business around the clock and overcomes barriers of distance, providing convenience and choice to your customer. Simplilearn’s Online Marketing Fundamentals certification training is a comprehensive course which prepares you to understand and leverage the powerful channels and tools that technology provides. It enables you to learn and review how the various channels and digital properties can support the business goals of your organization. After completion, you will gain a high level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing and Mobile Marketing, enabling you to take informed decisions and strategize your online marketing efforts.

Best Suited

Early career professionals, Fresh graduates, Marketing Professionals, Business owners, Web Marketers, Web Designers

Benefits

  • Learn to define your target market and tap it with effective and accountable online marketing strategies
  • Gain working knowledge of web analytics software
  • Understand and internalise Social Media/SEO Fundamentals
  • Gain detailed understanding of Content Marketing/CRO/PPC Fundamentals
  • Learn to leverage social media communication and marketing
  • Explore the power content marketing
  • Review online public relations strategies
  • Review blogging and microblogging tactics

About CTFL® Certification

CTFL® Certification is a globally accepted rigorous, examination-based, professional certification program offered to professionals who successfully qualify the ISTQB CTFL® exam. Certified Tester Foundation Level CTFL® training prepares you for the International Software Testing Qualifications Board (ISTQB) Certified Tester Foundation Level (CTFL®) certification. CTFL® certification establishes your proficiency in Software development and testing and increases your visibility as a valuable member in your organization.

About Salesforce Administrator Training for ADM 201 Certification

Salesforce ADM 201 Certification is a globally recognized professional certification training offered by Salesforce.com which validates your ability as a Certified Force.com Administrator. It establishes your proficiency in setup, configuration, and maintaining Salesforce applications.

Best Suited

System administrators accountable for the setting up and maintaining of Salesforce applications. Other professionals who can gain advantage from this course include Sales operation managers and IT managers.

Benefits

  • Globally recognized professional certification
  • Intensive training delivered by experts
  • Validates one’s full knowledge and usage of SalesForce platform
  • Opens up greater career prospects as a certified Salesforce professional
  • Boosts your income

About Salesforce Developer Training for DEV 401 Certification

Salesforce DEV 401 Certification is the most sought after certification for Salesforce professionals. The certification training equips you with required knowledge, skills, and ability to develop customer applications using the Force.com platform.

Best Suited

Salesforce developers who want to gain broad knowledge of custom applications on Force.com are best suited for this certification course.

Benefits

  • Globally recognized professional certification
  • Intensive training delivered by experts
  • Demonstrate one’s full knowledge and usage of SalesForce platform in an administrative capacity
  • Opens up greater career prospects as a certified Salesforce professional
  • Boosts your income

About Search Engine Optimization (SEO) OSA Certification

Search Engine Optimization (SEO) is a technique which helps increasing the visibility, rankings and relevance of the websites in search engine results. Simplilearn’s SEO training enable participants to improve the visibility of the websites and escalate traffic with the proper usage of the relevant keywords. It also keep participants up-to-date with the best practices for success with SEO.

Best Suited

Online Marketers, Marketing Executives, Web Developers, Product Managers and Brand Managers, IT Programmer, Students, Small Business Owners/Entrepreneurs, Copywriters and Content Writers, Marketing Consultants, PR Professionals

Benefits

  • On-Page Best Practices
  • Apply proven SEO methods to generate relevant keyword
  • Build internal and external link structures to optimize visibility on search engines and drive traffic
  • Competitive Analytics
  • Design & Architecture
  • Site Optimization & Best Practices
  • Link-Building
  • SEO for Local Search
  • SEO Site Audits

About Six Minitab Certification

Minitab with Statistics training helps professionals to gain proficiency in using Minitab application towards productive work. Minitab is a statistical package that is used for improvement in statistics-based projects. Minitab is often used as a complementary package of implementation in Six Sigma methodologies. Minitab helps you in statistics-based process towards more productive work. Minitab® is ideal for professionals those who are comfortable with Six Sigma.

Best Suited

Professionals who are looking forward to move ahead in their project work with effective statistical package and are comfortable with Six Sigma are the ideal participants for Minitab training.

Benefits

  • Better data analysis
  • Regression analysis
  • Multivariate analysis
  • Measurement system analysis
  • Analysis of variance

About Pay Per Click (PPC) Certification

Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimising ad spends and maximising Click-through rate (CTR) and conversion. Simplilean’s PPC certification course is tailor-made to educate and train participants in the online marketing discipline of PPC and Paid Search. This curriculum includes nine sections, covering initial comprehensive campaign setup, campaign economics, landing pages, managing campaigns, and advanced PPC concepts.

Best Suited

Students, who want to build up their career in Digital Marketing, Working professionals, Business owners, Entrepreneurs

Benefits

  • Latest PPC tools
  • PPC strategies
  • Participants will be introduced to keywords to effectively track results to maximise ROI
  • How to evaluate and fine-tune PPC strategy to improve click-through and conversion rates
  • Write Effective Ad Copy & Ad Extensions
  • Campaign Settings
  • Conversion tracking, bidding, and reporting
  • Understanding Quality Score
  • Strategy, Launching & Monitoring Accounts
  • Utilizing the Display Network
  • Account Organization

About Content Marketing Certification

Content Marketing is aimed at writing articles to build authority and to generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers. Simpliearn’s Content Marketing certification course takes a participant through all the aspects of Content Marketing- from identifying avenues to developing content to measuring results. This online course teach participants the essentials of planning and executing content marketing activity as well as how to measure its impact.

Best Suited

The Content Marketing training course is ideal for anyone involved in- Digital Marketing, Online content planning or writing, Business development, Social media and search marketing, Public relations, Organizational Communication, Branding

Benefits

  • Identify Prospects and create a content marketing strategy
  • Create messaging and content guidelines
  • Get your message out effectively through articles and press release marketing
  • Understand content tactics and challenges
  • Research and profile your organization's audience segments and appropriate message-types
  • Develop best practices for different types of content and measure results
  • Encourage and benefit from user-generated content
  • Create best practices for content across media types, including social media, images, etc.

About ITIL® Intermediate SD Certification

ITIL® Intermediate SD Certification is an intermediate level certification that is offered to professionals who successfully qualify the ITIL Service Design exam. ITIL® Service Design (SD) certification demonstrates a professional’s specialization in ITIL® service lifecycle modules and ability to build and deploy IT services as per the plan ensuring coordination throughout all processes. The IT Infrastructure Library (ITIL®) is the most widely accepted approach to IT service management across the globe. ITIL® Intermediate Service Design certification demonstrates one’s knowledge on complete management level overview of Service Delivery.

Best Suited

Professionals who are practising ITIL® or are interested in gaining in-depth knowledge on ITIL® modules should take ITIL® Service Design certification. Capacity Manager, Availability Manager, Service Level Manager, Business Continuity Manager and Service Portfolio Manager are ideal participants for ITIL® Intermediate SD certification.

Benefits

  • Reduces Total Cost of Ownership (TCO)
  • Improves quality of service
  • Improves consistency of service
  • Enables easier implementation of new or changed services
  • Improves service alignment
  • More effective service performance
  • Improves IT governance
  • Improves job performance and opens up better career prospects

About Mobile Marketing Certification

Mobile Marketing is the use of the mobile medium as a means of marketing communication. Simplilearn’s Mobile Marketing certification course prepare participants to learn the best practices for interacting with the mobile consumer; security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty. Through this certification course, participants will be better equipped to reap the benefits of marketing through the ever-growing mobile channel.

Best Suited

Business owners, Managers or marketers who work either in marketing or want to improve their knowledge of mobile, Any professional or a fresh graduate interested to enter the Digital Marketing field

Benefits

  • Understand Mobile devices, core mobile product and service offerings
  • Understand Mobile Advertising and Search
  • Knowledge of Incentives and Loyalty Programs
  • Combining Mobile with Other Channels
  • Learn how to market a business on mobile platform through mobile marketing and social media
  • In-depth knowledge of Mobile Rules and Regulations
  • Gain expertise and knowledge of Mobile Marketing Measurement and Analytics

About Conversion rate optimization (CRO) Certification

Conversion rate optimization (CRO) is the methodology of converting traffic to revenue.Conversion Rate Optimization (CRO) Certification course train participants who wish to become practitioners in the online marketing discipline of Conversion Optimization. This course prepare participants to learn a systematic, repeatable framework that consistently increases conversion rates on landing pages, micro-sites, and various websites by a significant number. After successfully completing the course, participants can effectively complete conversion process to produce massive increases.

Best Suited

Marketers, Designers, Growth Hackers, Students (Business, Marketing, Design), Entrepreneurs, Business Owners

Benefits

  • Identify what makes a landing page good or bad, effective or appalling through conversion planning
  • Learn how to optimize landing pages with Product Page Optimization and PPC Conversion strategies
  • Maximize click-through and conversion rates by building momentum
  • Identify negative page elements that hurt conversion rates
  • Effective ways to capture more leads, and reduce bounce rates
  • Engaging in a dialog with your users

About Social Media marketing Certification

Social Media marketing is all about how to increase traffic, promote your brand and protect your online reputation with techniques and strategies on social media sites. Simplilearn’s Social Media Certification Course is aimed at educating and training participants in the rapidly-expanding field of Social Media. This online certification course enables participants involved with branding, public affairs, marketing communications (internal or external), or community engagement to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.

Best Suited

Social Media Marketing Manager, Public Relations/ Brand Manager, Blogger/ Social Media Copywriter, Media Relations Representative, Online Community Engagement Manager, Social Media Strategist, Social Media Specialist, Social Media Consultant, Public Affairs Officers

Benefits

  • Master social media communication principles and platforms
  • Apply strategies and tactics to real projects
  • Implement an effective and comprehensive social media campaign
  • Develop a professional portfolio to demonstrate newly acquired expertise
  • Creating a Social Media Strategy
  • Blogging for Business
  • Viral Marketing
  • Finding and Communicating with Influencers
  • Video & YouTube Marketing
  • Microblogging and Twitter
  • Online Reputation Management
  • Social Media Measurement
  • Marketing through Linkedin
  • Pinterest and Image Marketing

About Web Analytics Certification

Web Analytics is all about tracking and analysing how people use your websites and applications, and improving site performance and marketing campaigns. Simplilearn’s Web Analytics Certification course is aimed at educating and training participants who wish to develop comprehensive expertise in the online marketing diascipline of Web Analytics. This course will help participants discover tools to assess visitor behavior on websites.

Best Suited

MBA / BBA students who are just stepping into digital analyst space, Entry level professional who has a minimum to moderate level of experience with web analytics data or web analytics tools

Benefits

  • Explore the various features of Web Analytics, multi-channel Analytics and how to use them
  • Discover how to generate valuable data from internal search analysis and competitive intelligence analysis
  • Ability to confidently analyse & solve online business problems in the real world
  • Conduct qualitative research and delivering actionable "data driven" business insights

About Advanced Online Marketing Certification

Advanced Online Marketing Certification Suite is a comprehensive training program that entails premium digital marketing tools and strategies that work in real-time digital marketing. This credential showcases the candidate’s proficiency in digital marketing and makes him/her stand out from the rest. In the current era, there is hardly any business or enterprise, which does not involve digital marketing as a part of its marketing strategy. Therefore, employers seek trained digital marketing professionals.

Best Suited

Fresh graduates, Business owners, Web Designers, Web Marketers, Professionals in their early career, Marketing Professionals

Benefits

  • SEO basic concepts entailed in this training program provides a clear knowledge on optimizing web pages, how web pages are ranked by search engines, choose keywords and more.
  • Content marketing strategies covered here enable the candidate to create and market useful piece of content, thereby adding value to the business.
  • This training program also includes PPC marketing using right keywords and posting effective ad copies for maximum results.
  • Web analytics elaborated here provides clear idea on various tools that measure web traffic and carry out a market research for optimizing a website.
  • Mobile marketing skills imparted in this training enables the candidates to design top promotional activities for promoting businesses online.
  • Social media marketing basics covered here include effective marketing strategies and programs to achieve highest user engagement.
  • Conversion rate optimization technique enables the participant to optimize ads of sponsored search, landing pages as well as entire website design for raising the conversion rate.